Intentionally or unintentionally, Pandemic has changed the approach to digitalization among consumers. Pandemic, among all other possible epithets regarding it, was uncertain. Quick changes in public policies and measures have forced all industries and consumers to anticipate these changes quickly as possible.
According to a QR Code Consumer Use Study, which studies how consumers behavior has changed since the beginning of the Pandemic, there has been a 110% increase in QR code usage on a daily or weekly basis compared to 2019.
Pandemic driven changes have given all industries a new way to deepen customer engagement and increase brand awareness in the long term.
The reason why customers choose to scan QR codes is to take advantage of a discount or other special offer and to see additional product information.
QR codes are easily generated for web links, restaurant menus, downloadable coupons and applications, which then can be used on Your digital signage screens. While creating digital signage templates, You can easily upload Your QR code and place it within your Template.
With digital signage software, you can target a specific time of the day and consumer profile to display QR codes. The action of scanning QR codes potentially enables likeability that customers will engage with your app or website once they exit your store or hotel. The combination of QR codes and digital signage software enables You to use both ways of communication to their full potential.